Lying Back Thinking Of D

Why is there a 'D' in Fridge but not in Refrigerator?

I sat up last night wondering about that. 

I question everything.

It's the way my brain is hard wired.

If someone tells me something is always done a certain way, I want to find a better way.

This brain sack of mine does this shit to me all the time.

It's this that creates mentalism routines, it's this that unpicks why marketing works and that keeps me up thinking about the Refrigerator. 

Your natural curiosity that you have inside you in what keeps you doing what you do.

But more than that, it keeps people fascinated by what we do.

They want to see you do it.

You use curiosity in your performances ALL the time.

But how much do you use this mystery in your marketing?

- Ken 'The Mysterious' Dyne

P.S. If you want to know how this fits into your business and marketing strategy - join me in London on 22 September check it out (prices go up on Wednesday)

P.P.S. In the word Scent, which letter is silent, the 'S' or the 'C'?