High Flyer In Edinburgh
Wow - I feel like I've got a hangover...
...but that's the feeling of an exhausting couple of days at the world's largest and longest-running performance festival - the Edinburgh Fringe.
We go to see friends and support them but there was a TONO of marketing lessons to be learned.
If you've ever been to a festival like this, you know that there are posters and flyers everywhere.
A big way you get people to your show is having a great, compelling flyer and getting that into the hands of as many people as possible.
Of the 2.8 million tickets sold per year (that's the 2018 number), you want to make sure some of them are yours, right?
So your flyer has to hit the spot.
We saw the good, the bad and the ugly.
Some shows are clear: Circus - I know what that is.
Others you weren't sure whether they were a poetry reading, a one-woman play, a single's meet-up or a magic show.
The shows who struggle are the vague ones.
And that's the same in all marketing.
Don't be a clever dick.
Be a clear cock.
So many websites, posters, business cards (especially business cards) don't actually tell the reader what you actually do.
People want to clearly know WHAT you do without having to think.
'Mystery Artist' - what IS that? Does anyone want one?
Magician though, ah I might go see one of those.
Musical Parody, yeah, I'm in.
Wishy-washy, vague show called Bumble Jumble Victorious III Rides Again - what IS that?
Focus on getting your message precise and clear.
Go check out your own website now, your business cards etc and make sure it's 100% obvious what you do.
- Ken 'Specific' Dyne
P.S. Was great to catch up with my friends Colin Cloud, Dave Alnwick, Rob Temple, Kate Lucas, Tom Crosbie, and EPIC member Elliott Bibby while at the Fringe. Great work guys!
P.P.S. I KNOW getting your brand to be clear AND unique is a hard balance. That's why I am running a virtual branding workshop online for members of EPIC. You'll have a brand and, more importantly, you'll know how to USE it.
If you're not already a member, here's how you join us and take part: