Blew it with Chris Ducker
by Ken DyneYesterday I was a delegate at an event about marketing.
(Constant investment and learning is critical for all of us, right?)
One of the people who was speaking was a chap called Chris Ducker.
Ducker mentioned something in his presentation that I knew I could help him with.
For free.
Super easy.
Afterwards he was in the bar so I wandered over, congratulated him on a nice presentation and then totally screwed up my pitch.
I said I'd love to steal 20mins of his time to show him something.
What I assume he must have heard was I wanted some advice from him.
So he batted me away by telling me how to get on the waiting list for his event.
I'm toast. Done. Rejected.
I feel shitty now cos I can't help him.
Of course I want to help him so I will think of a creative way of getting in front of the guy but totally blew my first change right there, by having the wrong pitch.
Lesson today: you can't have a standard pitch. You need to see who's in front of you and adjust based on their world and how they usually deal with people.
- Ken
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